| Posted by david on January 30, 2010 |
The Internet has changed many things in our day-to-day lives. You can order food, clothes, book airline tickets, trade stocks, work for your company, buy a car, and see what the weather is outside your home in your pajamas. Another industry that has been transformed is the real estate industry – both commercial and residential. You can get comps and market research on your home so if you’re looking to sell without a broker, you may. You can also check out investments in condos in Dubai from your home in Middle America. The commercial real estate industry is no different.
If you’re trying to market your commercial real estate property or trying to sell commercial notes, you can, through the Internet. However, you’ll need a website, search engine optimization, paid search campaigns, blogs, social media, landing pages, sophisticated e-mail marketing and a myriad of other services to market a project successfully. It does no good to market a real estate property if no one can find it online.
As you may have read, or heard, the commercial real estate industry is not doing too well. Yes, that is an understatement. If you haven’t seen many foreclosure signs or for rent signs in your local town, you most likely will. The office and retail sectors are getting slammed by the recession, high oil prices and yes, the Internet. Don’t believe me? Look at Amazon’s recent earnings – they surged in the fourth quarter…largely based on holiday sales (http://tinyurl.com/y8knbyh).
Banks should make note of this trend and start to think progressively. Banks should consider a site like Commercial Note Brokers to market their commercial notes that are delinquent or will soon become delinquent. This is not a trend that will end quickly. The banking industry is looming on utter disaster if banks don’t start selling commercial notes. Believe me when I say that there are plenty of investors looking to buy commercial notes.